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Fire in the Valley, 3rd Edition
book

Fire in the Valley, 3rd Edition

by Michael Swaine, Paul Freiberger
October 2014
Beginner to intermediate
424 pages
12h 43m
English
Pragmatic Bookshelf
Content preview from Fire in the Valley, 3rd Edition

Clones

Had Compaq or IBM changed in ’88 or ’89, Dell would not have been a factor. Now Dell is driving the industry.

–Seymour Merrin, computer-industry consultant

Apple was struggling with the new realities of the rapidly growing computer industry, but every company found itself challenged to adapt. The fear in the fledgling personal-computer industry had been that IBM would enter the market and transform everything. That fear came true in the 1980s. But the personal-computer industry transformed IBM as well.

Imitating IBM

While Apple was losing its way in the wake of IBM’s entry into the market, IBM’s own fortunes followed a strange path. When IBM released its Personal Computer, very little about the machine was proprietary. IBM had embraced ...

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Publisher Resources

ISBN: 9781680500455Errata