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Fire in the Valley, 3rd Edition by Paul Freiberger, Michael Swaine

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The Big Players

Not a kit, the TRS-80 comes completely wired and tested, ready to plug in and use.

–A Tandy Corporation press release

Ed Roberts had seen the well-heeled established electronics companies come crashing into the calculator business, cutting margins to the bone and driving out the little guys. He and the other “little guys” who had created this nascent microcomputer industry dreaded the day when the big guys would enter their world.

In 1977, it looked like it was about to happen, and the company that was going to change the nature of the game was a retailer, the leading electronics distributor, with stores in nearly every town in the country. Tandy/Radio Shack was going to make and sell its own microcomputer.

Tandy

Computer ...

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