Skip to Content
Fire in the Valley, 3rd Edition
book

Fire in the Valley, 3rd Edition

by Michael Swaine, Paul Freiberger
October 2014
Beginner to intermediate
424 pages
12h 43m
English
Pragmatic Bookshelf
Content preview from Fire in the Valley, 3rd Edition

Apple Without Jobs

Without Jobs, Apple is just another Silicon Valley company, and without Apple, Jobs is just another Silicon Valley millionaire.

–Nick Arnett, Accidental Millionaire

Meanwhile, Steve Jobs found a use for some of the millions that he hadn’t put into NeXT, and at his former company, the engineers were getting restless.

Sculley Moves On

When Scully squeezed out Del Yocam and bypassed Jean-Louis Gassée, the Apple engineers were outraged. It wasn’t just that this former sugar-water salesman Sculley had the gall to name himself CTO of Apple, but Gassée, whom they would have picked as CEO had they been asked, was being shown the door.

Apple employees exhibited a lot of so-called attitude about their status within the industry. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Revolution in The Valley [Paperback]

Revolution in The Valley [Paperback]

Andy Hertzfeld
The VimL Primer

The VimL Primer

Benjamin Klein

Publisher Resources

ISBN: 9781680500455Errata