O'Reilly logo

Fire in the Valley, 3rd Edition by Paul Freiberger, Michael Swaine

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 9The PC Industry

You were dealing with entrepreneurs mostly. Egos, a lot of egos.

Ed Faber

By 1985, IBM had entered the fledgling personal-computer field and transformed it into an industry, while Apple’s Macintosh had changed expectations about how people interacted with personal computers. But now the hobbyist days were fading and personal computing was entering a new phase. This new era would be a long and impressive period of growth with no direct parallel in any other industry. There was no question any longer that this was an industry, yet the indications of its hobbyist beginnings were still visible. People who came out of that culture still wielded great influence, people like Bill Gates and Steve Jobs. In fact, this era would ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required