April 2018
Beginner
218 pages
6h 41m
English
Overview
This book is an essential guide for professionals and organizations looking to deeply understand their customers' voices through proven methodologies and practical tools. Covering the strategies of people-centric consumer research, it provides insights on how to gather, analyze, and apply customer input into actionable business success stories.
What this Book will help me do
- Use VoC methods to identify and cater to both expressed and unspoken customer needs.
- Develop an effective VoC program to collect and interpret customer feedback systematically.
- Create structured interview processes and guide questions to gather precise customer insights.
- Translate collected customer voice data into viable product enhancements and market strategies.
- Effectively demonstrate the ROI of VoC initiatives to organizational stakeholders.
Author(s)
None Coppenhaver, a seasoned expert in market research and customer relationship management, brings years of industry experience and a practical approach to the topic. Having worked on various Voice of Customer (VoC) programs, None has helped transform organizations by integrating valuable customer insights into their product and service strategies. His engaging and accessible writing style ensures that both newcomers and seasoned professionals can benefit from this book.
Who is it for?
This book is designed for professionals involved in customer relationship management, product development, or market research. Whether you are new to VoC principles or a seasoned expert seeking to refine your strategies, this book provides a wealth of knowledge and clear examples to empower and guide you in implementing effective customer feedback frameworks into your organization.
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.