April 2018
Beginner
218 pages
6h 41m
English
Content preview from From Voices to Results - Voice of Customer Questions, Tools and Analysis
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Chapter 1. Solving Problems and Driving Value with VoC
"The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself." | ||
| --Peter Drucker | ||
How is it that some companies seem to continually innovate and develop products that delight us? Why is it that they seem to know what it is that we need before even we do? How do they create products that we would never give up—even though they didn't even exist a mere five or ten years ago—so much so that some people would rather give up "intimate relations" than be without them?
The answer is grounded in a deep-rooted understanding of the customer and those customers' current and future needs. It's the ability to know your customers so well that you ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.