April 2018
Beginner
218 pages
6h 41m
English
Content preview from From Voices to Results - Voice of Customer Questions, Tools and AnalysisBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Concept testing
Many times during the course of customer interviews, some ideas or concepts begin to emerge based on what the customers have told you thus far.
Many times, it is possible to take the information you have learned so far and begin to make drawings, sketches, screen mock-ups, or models made from wood, stereo lithography, or 3D printing models. This helps to crystalize what you have heard so far and also provides a basis for further market research. At this point, it is often helpful to add a section to the visit agenda at the completion of the interview to test some of these new concepts with customers to see how well they might fit their needs.
The purpose of concept testing, then, is to help predict the success of a new idea or concept ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.