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From Voices to Results - Voice of Customer Questions, Tools and Analysis
book

From Voices to Results - Voice of Customer Questions, Tools and Analysis

by Robert Coppenhaver
April 2018
Beginner
218 pages
6h 41m
English
Packt Publishing
Content preview from From Voices to Results - Voice of Customer Questions, Tools and Analysis

Review logistics

Before we can begin to undertake our VoC program, we should review everything you need to prepare, and execute, your actual face-to-face interviews.

Before making your first customer visit, the following should already be in place:

  • Developed, in full, a customer visit calendar
  • Gave advance warning to customers if you need data they possess in their systems
  • Made sure you have a good introductory statement
  • Reviewed your interview guide and made sure you fully understand the questions, and if you have multiple teams, everyone else understood the questions as well
  • Practiced your questions and honed your interview skills
  • Team members assigned by functional roles in teams to get the most out of the interviews
  • Decided on team roles and best ...
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Publisher Resources

ISBN: 9781783001446