April 2018
Beginner
218 pages
6h 41m
English
Content preview from From Voices to Results - Voice of Customer Questions, Tools and Analysis
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Chapter 4. Gathering the Customer Needs for Your Product
"You can observe a lot just by watching." | ||
| --Yogi Berra | ||
In the previous chapter, we outlined the various tools and processes one should undertake before embarking on a Voice of the Customer (VoC) journey. In this chapter, we will focus on the various additional strategies and tools available to the marketer to do effective VoC. While I find that there are certain tools I would not do a VoC without, I am presenting a variety of VoC tools in this chapter to allow the reader to decide which method(s) would work best for his or her particular situation. I recommend that you consider using multiple tools to conduct your research, as often differing tools give differing views of the customer. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.