Hybrid Cloud For Dummies

Supporting a Successful Customer Experience

Now that you have a road map for creating a strategy, take a step back and think about how a hybrid approach to cloud computing can transform the customer experience. Everything that you do with this new approach to linking IT and business through the cloud should focus on expanding opportunities. So, think about how you can expand the ability to innovate, satisfy customers, and optimize your environment to efficiently deliver those services. In this section, we focus on the elements that lead to an effective customer experience.

Supporting innovation

Most of the exciting innovations in industries come from creating change that transforms the customer experience. In the days before the Internet became the backbone of business services, companies might have innovated by simply calling customers more frequently or packaging products differently. But in the age where business is conducted online and where communities collaborate and online commerce are the norm, companies are discovering that they must use Internet-driven technologies to support innovation.

Cloud computing offers a much richer set of options to companies. For example, a retailer wanting to provide real-time access to images and videos of products anywhere in the world can select a different public cloud provider in each market it serves, thus reducing latency and improving the customer experience. Likewise, another company may combine these public services with new private, ...