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Improve Your Marketing to Grow Your Business: Insights and Innovation that Drive Business and Brand Growth by Jeff Saperstein, Hunter Hastings

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Part I. Foundation Principles and Building Blocks of the New Marketing Capability

Chapter 1 Open Your Mind to the New Marketing

Chapter 2 Four Principles Supporting the New Marketing Capability

Chapter 3 Building Blocks of the New Marketing Capability

Chapter 4 Translating Insights into Innovation for Brand Financial Growth

Chapter 5 Measuring Consumer Engagement

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