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Information Engineering and Education Science – Zheng (Ed.)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02655-1
College students intend to study the influence factors
of honey consumption
Min Zhu
Wuhan Textile University, Wuhan, China
ABSTRACT: Honey is a kind of green product and has a huge marketing demand. Thus many college
students would like to buy it. Which factors affect those purchase honey? The article research influence
factors of consuming willingness based on the Purchase Decision Theory. Based on the research, we made
the conclusion. The good and bad in the honey marketing and college students purchase willingness posi-
tive correlation. Its price, package, honey cognition degree and consuming willingness of college students ...