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Internal Communication and Employee Engagement
book

Internal Communication and Employee Engagement

by Nance McCown, Linjuan Rita Men, Hua Jiang, Hongmei Shen
April 2023
Intermediate to advanced
392 pages
11h 42m
English
Routledge
Content preview from Internal Communication and Employee Engagement

Chapter OneHope International: A Case Study in Nonprofit Employee Engagement through Internal Communication, Leadership, and Culture

Nance McCown

DOI: 10.4324/9781003195580-3

Introduction

Successful organizations know employees are their greatest assets. Yet for multiple years running, Gallup reports have consistently identified two-thirds of U.S. employees as disengaged or actively disengaged, costing billions of dollars in lost productivity annually (e.g., Harter, 2019). With this understanding, both professionals and scholars have spotlighted increasing engagement as a primary concern.

How can companies promote employee engagement? Berger (2014) noted the “crucial importance” of organizational culture and leadership for strong internal ...

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Publisher Resources

ISBN: 9781000859126