Internal Communication and Employee Engagement

Chapter OneHope International: A Case Study in Nonprofit Employee Engagement through Internal Communication, Leadership, and Culture

Nance McCown

DOI: 10.4324/9781003195580-3

Introduction

Successful organizations know employees are their greatest assets. Yet for multiple years running, Gallup reports have consistently identified two-thirds of U.S. employees as disengaged or actively disengaged, costing billions of dollars in lost productivity annually (e.g., Harter, 2019). With this understanding, both professionals and scholars have spotlighted increasing engagement as a primary concern.

How can companies promote employee engagement? Berger (2014) noted the “crucial importance” of organizational culture and leadership for strong internal ...