Internal Communication and Employee Engagement

Chapter FourteenThe Roles of Internal Communication in Driving Corporate Volunteering among Chinese Employees: An Integrated Approach of Social Influence and Volunteering Motivations

Yi-Ru Regina Chen, Minqin Ma, and Chun-Ju Flora Hung-Baesecke

DOI: 10.4324/9781003195580-21

Introduction

Corporate volunteering (CV) has been found to generate significant benefits to the charity/NGO, the corporation, and the employee (Caligiuri et al., 2013). In the United States, 90% of corporations have initiated a CV program (Cook & Geldenhuys, 2018). However, only about 50% of their counterparts in mainland China (hereinafter China) have done so (Hu et al., 2016). Additionally, employee volunteer recruitment and retention seem to be a challenge in China. ...