April 2023
Intermediate to advanced
392 pages
11h 42m
English
book
Internal Communication and Employee Engagement
by Nance McCown, Linjuan Rita Men, Hua Jiang, Hongmei Shen
Content preview from Internal Communication and Employee Engagement
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Chapter FourInterdisciplinary Approaches in Internal Communication to Effect Successful Organizational Change: Leveraging Agile Project Management and Behavioral Neuroeconomics
Conilyn Poulsen Judge
Introduction
In early 2020, the COVID-19 pandemic forced organizations to adopt remote working practices and dramatically shift their internal communication practices (Alshaabani et al., 2021; Handscomb et al., 2021; Thaler & Sunstein, 2021). Over 500 research studies on the effects of the pandemic were published in 2020 (Verma & Gustafsson, 2020; Zhang et al., 2020), including research on the pandemic and its impact on the fields of internal communications and change management (Alshaabani et al., 2021; Fuller et ...
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