Chapter FiveNavigating Change through Chaos: A Case Study of RWJBarnabas Health's Change Communication during COVID-19
Yi Luo
Introduction
Deemed “undoubtedly one of the most complex and important endeavors in modern organizational life” (Nag et al., 2007, p. 844), organizational change occurs when an organization “changes its direction to accommodate the changing demands of internal and external customers” (Aujla & Mclarney, 2020, p. 8). Organizational change provides an opportunity for organizations to engage employees to mobilize their change-supportive attitude and behavior (Petrou et al., 2016), which accentuates the strategic role of internal communication in change management (Men et al., 2020; Schulz-Knappe ...
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