April 2023
Intermediate to advanced
392 pages
11h 42m
English
book
Internal Communication and Employee Engagement
by Nance McCown, Linjuan Rita Men, Hua Jiang, Hongmei Shen
Content preview from Internal Communication and Employee Engagement
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Chapter SixteenThe Impact of Corporate Social Advocacy: A Case Study on Building Employee-Company Relationships through Corporate Engagement in the Fight against Asian Hate
Keonyoung Park
Introduction
On March 16, 2021, six Asian women were killed by a lone shooter at several spas in the Atlanta, Georgia area (Liu, 2022). It was an extreme example of the increased anti-Asian sentiment in the U.S. since the COVID-19 pandemic. In response to an increasing number of reports of Asian hate crimes, some organizations such as Nike, Clinique, and HBO have voiced their public support for the #StopAsianHate movement (General, 2021). However, other organizations have remained silent. Corporate social advocacy (CSA) refers ...
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