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Just Evil Enough
book

Just Evil Enough

by Alistair Croll, Emily Ross
March 2025
Beginner to intermediate
402 pages
10h 54m
English
Volcanic Press
Content preview from Just Evil Enough

Chapter 1:

 

Introduction

How did FarmVille go from nowhere to 72 million users in a matter of months? How did Genghis Khan establish the largest land empire in history? Why does Kraft Mac & Cheese sell over a million boxes a day? How did New York cab drivers double their average tips overnight? How did the Chinese government plug a $158 million tax leak with a change to receipts?1

They subverted the system.

Netflix misappropriated the US postal service, turning it into a broadband network that reinvented television. Salesforce turned a bug into a feature when it sold a weak, web-based app to a market frustrated with software complexity. Uber used a regulatory loophole to build a user base before legislators could stop it. Each of these companies—and ...

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Publisher Resources

ISBN: 9781916797673Publisher Website