Chapter 1:
Introduction
How did FarmVille go from nowhere to 72 million users in a matter of months? How did Genghis Khan establish the largest land empire in history? Why does Kraft Mac & Cheese sell over a million boxes a day? How did New York cab drivers double their average tips overnight? How did the Chinese government plug a $158 million tax leak with a change to receipts?1
They subverted the system.
Netflix misappropriated the US postal service, turning it into a broadband network that reinvented television. Salesforce turned a bug into a feature when it sold a weak, web-based app to a market frustrated with software complexity. Uber used a regulatory loophole to build a user base before legislators could stop it. Each of these companies—and ...
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