March 2025
Beginner to intermediate
402 pages
10h 54m
English
We called this book Just Evil Enough to get your attention. If it isn’t clear by now, we side with the underdogs, the rebels, and the change makers. Today’s problems won’t be solved by the systems that created them, and modern marketers must subvert norms to win in noisy markets. Along the way, we thought we might also shine a light on the nefarious tactics that bad actors use to manipulate audiences.
Your exploits should never be abusive, nonconsensual, or illegal. You should never stoop to fraud or dark patterns.* Stay true to your values and those of your target market, so that if and when you wind up on the front page of a national newspaper,† your family forwards the article to friends for all the right ...
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