March 2025
Beginner to intermediate
402 pages
10h 54m
English
Content preview from Just Evil Enough
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 28:
Brainstorming for supervillains
SUBVERSIVE MARKETING REQUIRES UNFETTERED THINKING. Yet most of us are bound by culture, risk, and a desire to belong. We’re Wilt Chamberlain, worried about how we look even though we’re playing the best game of our lives, when we need to be Rick Berry, making 90% of our throws by not giving a damn how we shoot.
Let’s look at how to unleash your inner supervillain.
Ignore the guardrails
So many of the rules we follow are really just guidelines, many of them outdated.
Broadcast TV shows are 18–21 or 42–44 minutes long because TV stations need to program them in a 30- or 60-minute slot while leaving room for ads. Similarly, movies are 80–120 minutes because that’s how long an audience can comfortably ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.