DON’T TAKE OUR WORD FOR IT
“David Ogilvy said that the best ideas often arrive as jokes. And that was in the 1960s, when you could actually have fun at work. Today, in a tedious age of corporate puritanism, the genuinely subversive, joyful sense of mischief you’ll learn from this book is the one quality your competitors will find impossible to copy.”
Rory Sutherland, vice chairman of Ogilvy UK, and author of Alchemy
“If you work in marketing—or, quite frankly, if you work in business, period—Just Evil Enough is a MUST-READ. I absolutely bloody loved this book and you will too.”
Cindy Gallop, brand and innovation consultant, founder of MakeLoveNotPorn, and former chair of BBH US
“Reveals the secret tactics of subversive marketing that give underdogs ...
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