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Just Evil Enough
book

Just Evil Enough

by Alistair Croll, Emily Ross
March 2025
Beginner to intermediate
402 pages
10h 54m
English
Volcanic Press
Content preview from Just Evil Enough

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“David Ogilvy said that the best ideas often arrive as jokes. And that was in the 1960s, when you could actually have fun at work. Today, in a tedious age of corporate puritanism, the genuinely subversive, joyful sense of mischief you’ll learn from this book is the one quality your competitors will find impossible to copy.”

Rory Sutherland, vice chairman of Ogilvy UK, and author of Alchemy

“If you work in marketing—or, quite frankly, if you work in business, period—Just Evil Enough is a MUST-READ. I absolutely bloody loved this book and you will too.”

Cindy Gallop, brand and innovation consultant, founder of MakeLoveNotPorn, and former chair of BBH US

“Reveals the secret tactics of subversive marketing that give underdogs ...

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Publisher Resources

ISBN: 9781916797673Publisher Website