March 2025
Beginner to intermediate
402 pages
10h 54m
English
Content preview from Just Evil Enough
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 32:
Make it last
In 1994, an early version of Wired.com featured a banner reading, “Have you ever clicked your mouse right HERE? YOU WILL.” An astonishing 44%* of visitors clicked what was the Internet’s first advertisement. By 2022, only 0.02% of visitors might click on a good, targeted creative display ad—a number so low that it’s indistinguishable from user error.
Andrew Chen, former head of rider growth at Uber, analyzed the decline in banner advertising and email effectiveness, and concluded that, “over time, all marketing strategies result in shitty clickthrough rates.” He called this the Law of Shitty Clickthroughs.1
Email open rates haven’t actually declined as precipitously as Chen claimed. From 2007 to 2009, Chen says that ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.