March 2025
Beginner to intermediate
402 pages
10h 54m
English
Content preview from Just Evil Enough
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 15:
Prepare your product
Every great exploit needs a well-prepared product. In this chapter, you’ll learn how to pick the feature that makes you unique; convince a target market that this uniqueness is the most important factor in a decision; and compel the market to act.
Marketers are often tempted to make long bullet lists of reasons why their products are desirable, leading to small print that nobody reads. Far better to live rent-free in the customer’s mind by giving them a clear way to remember you, connected to a key feature.
Picking your key feature
There are three kinds of differentiation:
- Category creation, in which you’re convincing the buyer to adopt an entirely new behavior, as Listerine did with mouthwash.
- Comparative ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.