March 2025
Beginner to intermediate
402 pages
10h 54m
English
Content preview from Just Evil Enough
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Chapter 2:
Rethink marketing
In the first three months of 2021, Uber lost over half a billion US dollars.1 During that time, the company was valued at just under $80 billion. At that time, the Drivers Cooperative,2 a similar, driver-owned ridesharing application that pays drivers an equitable wage, was struggling to raise a million.3
Despite burning through $3,500 every minute, Uber was worth vastly more than the Drivers Cooperative for one simple reason: it had convinced millions of drivers, riders, eaters, and food delivery workers to pay attention to it, and to change their behavior. Value isn’t about the features you have. It’s about the behavior you can change.
A startup gets funding because investors believe it can change the behavior ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.