March 2025
Beginner to intermediate
402 pages
10h 54m
English
Content preview from Just Evil Enough
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 18:
Combination
Companies partner with unlikely bedfellows all the time. Procter & Gamble partnered with UNICEF to generate funds for neonatal tetanus vaccines with every pack of Pampers sold. Louis Vuitton linked up with K-pop juggernaut BTS to announce the livestream of its 2021 men’s fashion show on Twitter. This delivered 38.7 million viewers and made it the most-viewed fashion show of all time, while also winning the LV handle a million new followers in less than 24 hours.1 But these are promotional collaborations which, while effective, don’t change the underlying nature of the product being sold.
The subversive tactic of combination doesn’t just cloak you in someone else’s brand or co-opt their goodwill—it changes the value ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.