March 2025
Beginner to intermediate
402 pages
10h 54m
English
If you already have an unfair advantage, use it. If you’re lucky enough to have a product that’s ten times better,* or a feature that clearly differentiates you from competitors, focus on that. Otherwise, find a vulnerability in the system that you can turn into an unfair advantage. Even if your product is superior or unique, vulnerabilities will multiply that superiority.
A vulnerability often starts with a contradiction—something that isn’t as it should be.† You can find vulnerabilities in long-forgotten wisdom or recent technological breakthroughs. They arise from changes in laws and norms, and overlooked loopholes. Every vulnerability is a gap between what’s normal and what’s possible. To find one, ...
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