March 2025
Beginner to intermediate
402 pages
10h 54m
English
Content preview from Just Evil Enough
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Chapter 5:
The Recon Canvas
Open most marketing textbooks, and you’ll learn about the product you sell, and the market that buys it. In those books, you win because you’re demonstrably superior (better mileage, lower price) or because buyers think you’re unique in an important way (the comfort of a familiar brand, for example). Marketing students are taught to craft fill-in-the-blanks positioning statements that are all variants of, “For target market that has needs, our product offers differentiation/advantage compared to others in our category.”
If you laid out these elements, it might look something like Figure 5.
Figure 5: How traditional ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.