23
2
executive s&OP, FOrecasting,
and custOmer reLatiOnshiPs
Chapter 2 will cover three very important topics that have to do with demand plan-
ning. ese topics are executive sales and operations planning, forecasting, and cus-
tomer relationships.
Executive Sales and Operations Planning
Executive S&OP: at part of Sales & Operation Planning that balances demand and
supply at the aggregate volume level, aligns units and dollars, and helps to establish rel-
evant policy and strategy at both the volume and mix levels.
—omas F. Wallace and Robert A. Stahl, Sales and Operations Planning: e How to
Handbook, 3rd edition
A process to develop tactical plans that provide management the ability to strategically
direct its businesses to achieve competitive ...