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Praise for Letting Go of the Words
Introducing Letting Go of the Words
1. Content! Content! Content!
People come for the content
Content = conversation
Web = phone, not file cabinet
Online, people skim and scan
People do read online – sometimes
People don’t read more because …
Writing well = having successful conversations
Three case studies
Summarizing Chapter 1
Why? Know what you want to achieve
Who? What’s the conversation?
Breathing life into your data with personas
Breathing life into your data with scenarios
Summarizing Chapter 2
Interlude 1. Content Strategy
Why is content strategy so important?
What is content strategy?
What does content ...