March 2014
Intermediate to advanced
148 pages
7h 53m
English
book
Management and Technology in Knowledge, Service, Tourism & Hospitality
by Ford Lumban Gaol, Wyne Mars, Hoga Saragih
Content preview from Management and Technology in Knowledge, Service, Tourism & Hospitality
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Management and Technology in Knowledge, Service,
Tourism & Hospitality – Lumban Gaol, Mars & Saragih (Eds)
© 2014 Taylor & Francis Group, London, ISBN 978-1-138-00133-6
A case study of quality evaluation from consumers’ perspectives on
Malaysian B2C e-commerce websites
A. Abd Wahab, Faudziah Ahmad & Fauziah Baharom
Universiti Utara Malayisa, Sintok, Kedah, Malaysia
J. Yahaya
Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia
ABSTRACT: Many researchers have reported that more than seventy five percent of dot.com companies do
not last longer than two years. One contributing f actor is the ignorance of dot.com companies on the consumer
needs in their website development. Furthermore, consumers’ perspectives are often ignored in e-commerce
website ...
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