March 2014
Intermediate to advanced
148 pages
7h 53m
English
book
Management and Technology in Knowledge, Service, Tourism & Hospitality
by Ford Lumban Gaol, Wyne Mars, Hoga Saragih
Content preview from Management and Technology in Knowledge, Service, Tourism & Hospitality
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Table 6. Results of Single Regression on perceived value
towards future intentions.
Predictor
Dependent Variable: Future Intentions
Independent Variable: Perceived Values 0.819**
R
2
0.671
Adjusted R
2
0.659
F 57.011***
Note: *p < 0.05, **p < 0.01, ***p < 0.001
Table 7. Result of Standard Multiple Regression on satis-
faction as the moderating effect between perceived values
towards behavioural intention.
Predictors
Dependent Variable: Future Intention
Independent Variable: Perceived Value 0.487
R
2
0.671
Adjusted R
2
0.659
F value 57.011***
Dependent Variable: Future Intentions
Independent Variable: Perceived Value
Moderator: Satisfaction 0.391**
R
2
0.713
Adj R
2
0.692
F
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