
Management and Technology in Knowledge, Service,
Tourism & Hospitality – Lumban Gaol, Mars & Saragih (Eds)
© 2014 Taylor & Francis Group, London, ISBN 978-1-138-00133-6
Innovation and quality service factors to customer loyalty
in Indonesia telecommunication company by using
str uctural equation modeling method
M. Dachyar & L. Hananto
Industrial Engineering Department, Engineering Faculty, University of Indonesia, Indonesia
ABSTRACT: This study aimed to investigate the influence of innovation and quality of service factors to cus-
tomer loyalty in the telecommunication companies. Big three telecommunication companies in Inodnesia become
an object of