March 2014
Intermediate to advanced
148 pages
7h 53m
English
book
Management and Technology in Knowledge, Service, Tourism & Hospitality
by Ford Lumban Gaol, Wyne Mars, Hoga Saragih
Content preview from Management and Technology in Knowledge, Service, Tourism & Hospitality
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Management and Technology in Knowledge, Service,
Tourism & Hospitality – Lumban Gaol, Mars & Saragih (Eds)
© 2014 Taylor & Francis Group, London, ISBN 978-1-138-00133-6
Perceived value of bargain shopping among youth excursionist
I.R.A. Razak, N. Aminudin, N.H.M. Wasilan & S. Tarmudi
Universiti Teknologi Mara, Shah Alam, Malaysia
ABSTRACT: Shopping is acknowledged as an enjoyable activity where most countries are applying the concept
of shopping “festivals”, “carnivals” and “seasons”. Youth shoppers, those aged between 18 to 30 years old are
one of the potential segments that should not be overlooked. They are now being recognized as a meaningful
market segment as they have high spending power. Due to the recession, consumer had changed their mindset ...
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