Additional World Class Marketing Resources

In addition to the great resources provided in the main section of our book, we have included information on 55 additional experts for you to review. Each one of them has proven expertise in marketing.

1. Akin Arikan

Akin Arikan works at Unica, an IBM company. He is responsible for ensuring customer satisfaction with Unica's web analytics and Internet marketing offerings. The analytics space has captivated him since 1999 where he has served clients across many industries.

Previously, he developed analytical enterprise applications at business intelligence software vendor MicroStrategy. It was through the great people of MicroStrategy that Akin received his professional introduction to business intelligence and data warehousing practices.

He is frequently on the road participating in panels or speaking sessions at such trade shows as Search Engine Strategies, DMA, eMetrics Marketing Optimization Summit, net.finance, and Web 2.0 Expo.

Web Sites

www.multichannelmetrics.com

Primary Products or Books

Metrics and Methods for On and Offline Success (Sybex, 2008)

2. Al Ries

Al is a legendary marketing strategist and the best-selling author (or coauthor) of 11 books on marketing including Positioning (McGraw-Hill, 2000), Marketing Warfare (McGraw-Hill, 2005), Focus, (Harper, 2005), The 22 Immutable Laws of Branding (HarperBusiness, 1994), The Fall of Advertising & the Rise of PR (Harper Paperbacks, 2004), and his latest War in the Boardroom ...

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