December 2017
Intermediate to advanced
390 pages
7h 51m
English
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Chapter 62 Gross Page Impressions (Or Gross Page Requests)
Measurement Need
To measure website usage and frequency.
Solutioni
Gross page impressions (GPI), or gross page requests, measures a website’s total traffic volume. It is the number of times any person has accessed a website, irrespective of repeat visits or unique visitors.
Impact
GPI is useful information for starting an analysis of marketing vehicle usage as it will suggest to marketers whether their website is generating much interest from the market overall. However, it does not reveal any specifics about the users or their web surfing choices (web surfing describes a user’s online search across the Internet as they move from page to page and website to website). If marketers ...
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