December 2017
Intermediate to advanced
390 pages
7h 51m
English
Content preview from Measuring MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 74 Return On Advertising Spend
Measurement Need
To measure how much profit is made from advertising.
Solutioni
Return on advertising spend (ROAS) is calculated as follows:
Where
ROAS = return on advertising spend
A = advertising revenue
C = cost of advertising
An ever-growing percentage of global advertising investments are in digital and social media. To attract customers through an online/digital campaign for their food delivery service, a Singapore company spent $12,000 on a Facebook promotional campaign that produced $18,000 in additional revenue, resulting in a $.50 ROAS:
Impact
Return on advertising sales helps marketers decide if an advertising ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.