December 2017
Intermediate to advanced
390 pages
7h 51m
English
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Chapter 37 Usage
Measurement Need
To determine product usage at different prices.
Solutioni
Using a framework for assessing the maximum financial benefits a company can produce while also yielding substantial value for the consumer.
Roger J. Best, in his book Market-Based Management: Strategies for Growing Customer Value and Profitability, provides an excellent example of usage. The subject assumes a telecommunications company manufacturing a new product that delivers more value to its customers at a lower cost, but can also command a higher price, resulting in improved profits for the company. The value lies in the reduced installation, usage, and maintenance costs for the customer, even with the higher price. The reason? In Figure 37.1 ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.