December 2017
Intermediate to advanced
390 pages
7h 51m
English
Content preview from Measuring Marketing
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Chapter 65 Click Through Rate
Measurement Need
To determine if the online advertising is inspiring people to click through to the website.
Solutioni
Where
# of clicks is defined as the total number of clicks to the site
# of impressions describes the number of instances an online ad is shown
Example: Our online marketer has 480,000 total clicks. Her online ad has been delivered 1,000,000 times. The calculation is as follows:
The CTR is 3.2. For every 100 ad impressions, there were 3.2 click-throughs.
Impact
The CTR measures how many customers click through on a link after viewing ...
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