December 2017
Intermediate to advanced
390 pages
7h 51m
English
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Chapter 43 Sales Price Variance
Measurement Need
Understanding actual versus budgeted price helps marketers identify and address the factors (i.e., distributor demands, customer needs, market conditions, competitor actions, etc.) that cause actuals to differ from plan.
Solutioni
The sales price variance formula is:
Where
SPVt = sales price variance in time period t
Uat = actual units sold in time period t
Pat = actual price during time period t
Pr = retail or recommended price
To illustrate, Glob Toys (not real!) sells a product called “SlobberChops,” which is a mechanical dog that drools perpetually after an internal water chamber is filled. The company sold 100,000 units last year at an actual price ...
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