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Measuring Marketing
book

Measuring Marketing

by John Davis
December 2017
Intermediate to advanced
390 pages
7h 51m
English
De Gruyter
Content preview from Measuring Marketing

Chapter 89 Percent Utilization of Discounts

Measurement Need

To understand the impact on margin when discounts are used.

Solutioni

Percent utilization of discounts (PUD) measures the total value of discounts taken compared to the total purchases from the supplier:

PUD= V d P t ×100

Where

PUD = percent utilization of discounts

Vd = $ value of discounts taken

Pt = total $ purchases

A retailer’s buyer or buying team (in the case of large, multidepartment retailers such as warehouse stores and department stores) purchases their merchandise from a network of suppliers. The suppliers induce product sales often through the use of buyer discounts, used primarily to increase the placement of new products and/or for volume purchases. If ...

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Publisher Resources

ISBN: 9781501507229