December 2017
Intermediate to advanced
390 pages
7h 51m
English
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Chapter 88 Retail Margin Percentage
Measurement Need
To determine the retail margin percentage (RMP) given the complexities of retail since retailing is a high cost business yielding low margins.
Solutioni
The RMP is the profit margin that retailers realize after purchasing from the wholesaler and then selling to the consumer. It is a measure of how much money the retailer makes. The following formula summarizes the calculation:
Where
RMP = retail margin percentage
Sp = selling price to consumers
Pp = purchase price from wholesalers
Suppose a retailer is selling a consumer product at a retail price of $5 and the price they paid from the wholesaler was $2.50. The RMP is 50%.
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