Measuring Marketing

Chapter 97 Recruiting

Measurement Need

Determining the number of applicants required to ultimately fill the vacant positions is needed.

Solutioni

The following formula can be used to determine the scope of the recruiting effort:

$R=\frac{H}{S\times A}$

Where

R = recruiting

H = new hires required

S = percentage of recruits selected

A = percentage who accept

An illustration will help:

–Company X needs 25 new salespeople

–Past experience indicates 20% of those who apply will be offered positions

–HR statistics suggest that 75% of those offered a new position will accept:

$\begin{array}{l}R=\frac{25}{\left(.20\right)\times \left(.75\right)}\\ =167\end{array}$

Based on these statistics, a minimum of 167 people would need to apply if the company wants to fill the twenty-five positions.

Impact ...