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Measuring Marketing
book

Measuring Marketing

by John Davis
December 2017
Intermediate to advanced
390 pages
7h 51m
English
De Gruyter
Content preview from Measuring Marketing

Chapter 73 Bounce Rate

Measurement Need

To determine the percentage of visitors that leave the website after visiting only one page.

Solutioni

Bounce rate helps determine how effective the first page is at keeping visitor interest in continuing to search through the site.

The formula for bounce rate is:

R b = T v ×100 T e

Where

Rb = bounce rate

Tv = # of visitors that leave after viewing one page

Te = total visitors to the page

Websites live and die by their visitor traffic. If a website has 100 visitors that leave after viewing one page, or the first page they see, out of 150 total visitors to that page, then the bounce rate is:

Sni= 100×100 120 =83+%

A bounce rate of 83% is considered high and it suggests ...

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Publisher Resources

ISBN: 9781501507229