December 2017
Intermediate to advanced
390 pages
7h 51m
English
Content preview from Measuring MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 73 Bounce Rate
Measurement Need
To determine the percentage of visitors that leave the website after visiting only one page.
Solutioni
Bounce rate helps determine how effective the first page is at keeping visitor interest in continuing to search through the site.
The formula for bounce rate is:
Where
Rb = bounce rate
Tv = # of visitors that leave after viewing one page
Te = total visitors to the page
Websites live and die by their visitor traffic. If a website has 100 visitors that leave after viewing one page, or the first page they see, out of 150 total visitors to that page, then the bounce rate is:
A bounce rate of 83% is considered high and it suggests ...
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