OKRs For Dummies

Chapter 6

The Raw Materials of OKRs: Mission, Vision, and Strategy

IN THIS CHAPTER

Defining mission, vision, and strategy

Drafting a mission statement that reflects your company’s purpose

Creating a vision statement that represents your desired future

Understanding the core elements of strategy

The terms mission, vision, and strategy are some of the most misunderstood, overused, and universally mocked terms in the business vocabulary. But understanding these three components of business is necessary to creating compelling OKRs. After all, mission, vision, and strategy should be the guideposts for everything your business does. Without these guideposts, you can’t come up with meaningful OKRs that will drive your success.

In this chapter, I flip the script on these much-maligned terms by digging deeper into the power of each, showing how to create them and outlining exactly why they are critical to creating effective OKRs.

Agreeing on the Definitions of “Mission,” “Vision,” and “Strategy”

Organizations love to throw around the terms “mission,” “vision” and “strategy,” ...