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Organizational Behavior, 11th edition by John R. Schermerhorn, Jr, Mary Uhl-Bien, James G. Hunt, Richard N. Osborn

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Chapter 4. Perception, Attribution, and Learning

chapter at a glance

In all the events and experiences of everyday living it can be a shock when people view the same thing and come to different conclusions. What is going on, and what are the implications? Here's what to look for in Chapter 4. Don't forget to check your learning with the Summary Questions & Answers and Self-Test in the end-of-chapter Study Guide.

WHAT IS PERCEPTION?

Factors Influencing Perception

Stages of the Perception Process

Perception and Impression Management

Social Networks

WHAT ARE THE COMMON PERCEPTUAL DISTORTIONS?

Stereotypes

Halo Effects

Selective Perception

Projection

Contrast Effects

Self-Fulfilling Prophecies

WHAT IS THE LINK BETWEEN PERCEPTION AND ATTRIBUTION?

Importance of Attributions

Attribution Errors

Attributions across Cultures

Attribution and Social Learning

WHAT IS INVOLVED IN LEARNING BY REINFORCEMENT?

Classical and Operant Conditioning

Law of Effect

Positive Reinforcement

Negative Reinforcement

Punishment

Extinction

Reinforcement Pros and Cons

Called "a recognized force for women's rights and self-sufficiency" and "a lifeline for women in war-torn countries," Zainab Salbi grew up in the tyranny of Saddam Hussein's Iraq. It is a long journey from those days of war and strife to Davos, Switzerland, where she was honored as Young Global Leader by the World Economic Forum.

What has she done to earn the praise? Lots. Salbi founded Women for Women International with the mission of "changing the world one woman at a time." ...

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