Chapter 4. Perception, Attribution, and Learning
chapter at a glance
In all the events and experiences of everyday living it can be a shock when people view the same thing and come to different conclusions. What is going on, and what are the implications? Here's what to look for in Chapter 4. Don't forget to check your learning with the Summary Questions & Answers and Self-Test in the end-of-chapter Study Guide.
WHAT IS PERCEPTION?
Factors Influencing Perception
Stages of the Perception Process
Perception and Impression Management
Social Networks
WHAT ARE THE COMMON PERCEPTUAL DISTORTIONS?
Stereotypes
Halo Effects
Selective Perception
Projection
Contrast Effects
Self-Fulfilling Prophecies
WHAT IS THE LINK BETWEEN PERCEPTION AND ATTRIBUTION?
Importance of Attributions
Attribution Errors
Attributions across Cultures
Attribution and Social Learning
WHAT IS INVOLVED IN LEARNING BY REINFORCEMENT?
Classical and Operant Conditioning
Law of Effect
Positive Reinforcement
Negative Reinforcement
Punishment
Extinction
Reinforcement Pros and Cons
Called "a recognized force for women's rights and self-sufficiency" and "a lifeline for women in war-torn countries," Zainab Salbi grew up in the tyranny of Saddam Hussein's Iraq. It is a long journey from those days of war and strife to Davos, Switzerland, where she was honored as Young Global Leader by the World Economic Forum.
What has she done to earn the praise? Lots. Salbi founded Women for Women International with the mission of "changing the world one woman at a time." ...
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