Chapter at a glance
One of the major challenges faced by all aspiring managers is to become an effective leader. Here's what to look for in Chapter 13. Don't forget to check your learning with the Summary Questions & Answers and Self-Test in the end-of-chapter Study Guide.
WHAT IS LEADERSHIP?
Managers versus Leaders
Trait Leadership Perspectives
Behavioral Leadership Perspectives
WHAT IS SITUATIONAL CONTINGENCY LEADERSHIP?
Fiedler's Leadership Contingency View
House's Path-Goal View of Leadership
Hersey and Blanchard Situational Leadership Model
Graen's Leader-Member Exchange Theory
Substitutes for Leadership
WHAT IS IMPLICIT LEADERSHIP?
Leadership as Attribution
WHAT ARE INSPIRATIONAL LEADERSHIP PERSPECTIVES?
Transactional and Transformational Leadership
Transformational Leadership Dimensions
Issues in Charismatic and Transformational Leadership
Even in a bad economy it is possible for an outstanding CEO to lead a company to profitability. If often takes, however, a unique individual. Avon has one in Andrea Jung. The firm bills itself as the company for women, and it is a leading global beauty firm with over $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through 5.8 million independent Avon Sales Representatives. Avon's product line includes beauty products, as well as fashion and home products.
Jung is responsible for developing and executing all of ...