March 2003
Intermediate to advanced
304 pages
5h 57m
English
When you are selecting a Flow Structure for your presentation, consider these factors:
The presenter's individual style. Choose a Flow Structure that feels right. A little experimentation and practice will help you decide which option works best for you. The fact that one of your colleagues had success with a particular Flow Structure doesn't mean that you will, too. Of course, this gives the lie to the very notion of the one-size-fits-all corporate pitch.
The audience's primary interest. As you've seen, different Flow Structures emphasize different aspects of the story. Choose a Flow Structure that focuses on what interests or concerns your audience most. Remember that Opportunity/Leverage works well ...
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