Create a consistent look and feel and maintain it throughout.
Be consistent in your choice of font, as well as in your choice of case.
Keep font size to a minimum of 24 or 28 points.
Avoid abbreviations at all costs.
Add shadows and bolding to make all text more legible.
Use sharp contrast: light text on a dark background, or vice versa.
Insert your company logo, but don't make it look like a neon sign; treat it instead as a watermark, with a subtle, embossed effect.
Avoid the clutter caused by recurring slogans, datelines, copyrights, and the ubiquitous “Company Confidential” warning in the periphery of every single slide.
Use blank space. You don't have to fill every nook and cranny of every slide with information. ...
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