Skip to Content
Presenting to Win: The Art of Telling Your Story
book

Presenting to Win: The Art of Telling Your Story

by Jerry Weissman
March 2003
Intermediate to advanced
304 pages
5h 57m
English
Pearson
Content preview from Presenting to Win: The Art of Telling Your Story

The Proper Role of Graphics

Think about a time when you were in the audience at a presentation and the graphics didn't work. What was the problem? The most common answers I get when I ask my business clients this question include:

  • “The graphics were cluttered.”

  • “There was too much on the slide.”

  • “The slide looked like an eye chart.”

  • “The slide was a Data Dump.”

Now flip the lens and take the point of view of an Audience Advocate. What's the effect on you? It's another case of the dreaded MEGO syndrome: the same cause and effect as when a story is unloaded on you as a Data Dump.

The main reason this happens is that presenters fail to distinguish between a document and a presentation. They treat a presentation as a document. Business documents include ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Presenting to Win: The Art of Telling Your Story

Presenting to Win: The Art of Telling Your Story

Jerry Weissman

Publisher Resources

ISBN: 0130464139Purchase book