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Presenting to Win: The Art of Telling Your Story
book

Presenting to Win: The Art of Telling Your Story

by Jerry Weissman
March 2003
Intermediate to advanced
304 pages
5h 57m
English
Pearson
Content preview from Presenting to Win: The Art of Telling Your Story

The Four Critical Questions

Let's review everything you've learned so far: Start with the Framework Form, do your Brainstorming and Clustering, and sequence them into a logical path with a specific Flow Structure.

All of these steps can be further distilled into what I call the Four Critical Questions:

  1. What is your Point B?

  2. Who is your audience and what is their WIIFY?

  3. What are your Roman columns?

  4. Why have you put the Roman columns in a particular order? In other words, which Flow Structure have you chosen?

I begin every single program or seminar with every single one of my clients with these four questions. My advice to you, as it is to those clients, is to pose and answer each of these questions to every presentation you ever give from this moment ...

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Presenting to Win: The Art of Telling Your Story

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Publisher Resources

ISBN: 0130464139Purchase book